Two tips more than 500 CEOs say will get you their business

Over a 10-year period Nicholas Read interviewed hundreds of executives for his book, “Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top.” Listen in as he shares — in two minutes — how to succeed at becoming their trusted adviser.

For the pod cast go to this link:  http://eba.benefitnews.com/podcasts/employee-benefit-sales-tips-nic-read-csuite-2724086-1.html?ET=ebabenefitnews:e3952:2073393a:&st=email&utm_source=editorial&utm_medium=email&utm_campaign=EBA_inBrief_043012