Capability Statement Creation

The capability statement is a marketing tool designed to get you into government contracting.  It is usually requested as a part of any sources sought solicitation and Request for Information (RFI) response.  These are mandatory for a Request for Proposal (RFP) response.

An RFI is a standard business process whose purpose is to collect written information about the capabilities of various suppliers.  An RFP is a solicitation, often made through a bidding process, by an agency or company interested in procurement of a commodity, service or valuable asset, to potential suppliers to submit business proposals.

Both types of responses use the same format for your capability statement.  Your first impression is critical to your business.  As a marketing instrument the capability is not just another sales tool.  You are trying to quickly get the attention of the buyer or the buyer’s representative.  Remember that these folks see literally thousands of these capability statements and the ones that are well crafted, easy to read, and respectful of the buyer’s time are the ones that get noticed.

Every capability statement should be built with this in mind:

  1. It needs to be brief.  1 or 2 pages max.
  2. It needs to be visually interesting.  Make sure your company logo, contact information, and products or services are readily identifiable.
  3. It needs to be a searchable document that can easily be changed into and sent as a PDF file.

Your capability statement is not  a data dump of your company.  It is designed to do one thing and one thing only – get your foot into the door of the business, government entity, or possible business partner.  It should contain the following at a minimum:

  1. Contact information. Include physical address, contact person details, office telephone, office fax, email address, etc.
  2. Core competencies. Introduce the company’s core competencies and relate those to the customers’ specific needs.
  3. Similar work. Describe similar work you have performed for past customers.
  4. Relevant codes. List DUNS, CAGE, NAICS, NIGP, or other codes as requested by the company or government entity.
  5. Certifications.  Any certifications the company has obtained.

ASBC has a history of developing quality capability statements using your company information and a professional graphics artist to give your business the polished look it deserves.  If you need this type of help with your business please send an email to info@amersbc.com with Capability Statement in the subject line.  The normal cost for this service is $250.00.

You can also click here to view an example capability statement.

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