Behind SEO success, a ‘knuckle down’ approach

“About every web company says they do search engine optimization,” says Allison Kulage, who is often the person these companies call when they need a subcontractor. As the founder of Bare Knuckle Marketing, she works with businesses directly, helping them identify and meet marketing goals with SEO.

Kulage, who has a marketing communications background, looked for marketing jobs after graduating from college, but found that many of them were little more than commission-based sales positions. After leaping from one job to the next, she discovered a talent for search engine optimization, or SEO – a practice of organizing web content to be friendly to search tools like Google.

To see more go to http://www.soapboxmedia.com/startupnews/061212bareknucklemarketing.aspx