The Magic of Marrying Video and Marketing

I am working with Stacey Sparks-Huff to market her new online wedding gown business, Belle Curvy Couture.  She specializes in plus size gowns, and has designed her own line of gowns that she is offering exclusively through her store and online company. One of the smart things we did was to hire digital marketing specialist, David Perleberg of Rep Empire, Inc.  He suggested we do a video of Stacey … [Read more...]

Web Site Vs. Web Presence

I was recently talking with a new client who told me he was going to do his own web site; now that was not the business he was starting nor did he have some level of expertise with web site development. I was - to say the least - unimpressed with his ego and skills. Here’s the deal. If you are going to be in a serious business then you need a serious web site. Period. There are a lot of do it … [Read more...]

What I Learned About Business Watching Super Bowl LI

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Super Bowl Fifty One is now in the record books and has been correctly labeled the most spectacular Super Bowl to date. 24 Super Bowl records broken, and seven more tied. While it was the best cliff hanger football I have ever seen, I was reminded about the business lessons we could all learn from watching and enjoying this game. Lesson #1 –. Possession pays off The Falcons came out guns blazing … [Read more...]

Sexual Harassment is Still a Problem

I was asked by a business owner the other day what should be done about a sexual harassment problem one of the sales people had happen to her on a sales call. The sales person was calling on local businesses as were her job duties in order to secure business from them. I will not say what type of business nor who this is as I have promised confidentiality. The sales call was a follow-up to a … [Read more...]

What is a Mentor?

I get asked this question a lot. The answer has not changed since the dawn of time. The basic answer to this question is one of the following: 1. Someone with more experience than you have in a particular field of subject. 2. Someone who teaches or trains you. 3. Someone who is a source of wisdom and support. Normally a mentor is not someone in your immediate family as family ties have a way … [Read more...]

What Are You Going To Do When Trump Gets Into the White House?

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I have been asked by many of my clients and friends as to how we as a business community are going to survive the next president and his agenda. My normal response has been “What Agenda.” As the election wound down and Trump won we need to examine what this should mean to all of us and how we should prepare for this transition of power. It is being assumed that we will have a replacement for the … [Read more...]

Duties of a Small Business COO

The decision for a small business owner to hire a part or full time Chief Operating Officer (COO) should not be taken lightly. Not only is there an expense consideration, it is also a sharing of the decision making power for the business. Most small business owners believe they can handle all of the decision needed for their business to operate, grow, and flourish. In my experience this is how … [Read more...]

Lauren you are not going to die out here

This blog will be a little different than most.  The message still applies, and the example is real life.  Business owners can learn a lot from Lauren’s courage and confidence. A young woman was out boating with her friends and boyfriend on the Chesapeake Bay in Maryland.  It was getting late, so they started heading back to the dock for the evening.  As the boat was running in the water it hit a … [Read more...]

Listen to the Whispers

"Be ready to hear what whispers in your ear" - Steven Spielberg There was a time when all of us considered laying in a grassy field and staring at clouds a great pastime.  Those times get replaced by an education system that strives to beat the wonder of the world out of us so we will be “productive citizens”.  The Great Depression generation that I was raised by had a really great reason for … [Read more...]

How They Steal Your Money

It is a foregone conclusion that with all of the electronic means in existence to shop, pay bills, or even file your taxes that your information is going to get compromised and your money will be stolen.  How does this happen and what can you do about it? We are only going to talk about here ways your money can be stolen; People file false tax returns People use your credit card … [Read more...]